Social Media: What You Need to Know
Social media is transforming communications, and with it, the venture capital industry. While many venture capitalists have invested in social media, there is still a lot of uncertainty about how firms themselves can best leverage this powerful communication tool.
Even while the firms struggle with how to best use social media, venture capital staff members are increasingly being expected to manage Internet activities on behalf of their firms, including web sites, blogs, Facebook pages, Twitter accounts and LinkedIn profiles.
In this informative session, we will discuss the current best practices in social media for venture capital and private equity firms, including:
-- What are the leading social media tools and technologies available to promote and publicize firms?
-- What are leading firms doing in social media?
-- What are some of the pitfalls and practical concerns about social media that firms should be aware of?
In addition to a presentation about these topics, you will have ample opportunity to share your experiences and learn what other firms are doing in this fast-changing area.
Jon Greer, Managing Director of Jon Greer Consulting LLC, specializes in working with technology-oriented professional services firms, including venture capital and private equity firms, investment banks and law firms. The firm's services include investor communications, social media and marketing communications, and media interview training.
Current and recent clients include Cooley Godward, El Dorado Ventures, HRJ Capital, Mayfield, Montgomery Securities (now Banc of America Securities), Morrison & Foerster, Redwood Trust, Thomas Weisel Partners and Wilson Sonsini Goodrich & Rosati. For more information, including Jon's blog about venture capital and private equity marketing, visit www.jongreerconsulting.com
. Jon Greer Consulting LLC is a VCOMA affiliate partner.